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CALE MEDIAHOWELL, MICHIGAN

SEO & Marketing Services in Howell, MI

Compare Walk, Run and Lambo packages — ad spend included

Get found. Show the work. Make the next step easy.

Howell, Michigan

SERVICES

WHERE I START

Local SEO & Google Maps Services

If a customer in Howell searched for your service today, would they find you? I’ll look at your website and Google listing with that question in mind.

Cale Media is based in Howell and serves businesses across the area. See the local SEO plan for Brighton, Pinckney, South Lyon, Dexter or Ann Arbor.

WEBSITE & LOCAL SEARCH

Local SEO Services in Howell

I’ll look at the searches you want to show up for, the pages that should answer them and the work needed to help customers find and contact you.

  • Service-page content and keyword priorities
  • Technical website and local listing checks
  • Search visibility and inquiry measurement

View local SEO scope and review details

GOOGLE MAPS & BUSINESS PROFILE

Google Maps SEO Services in Howell

Let’s look at your listing, the competitors around you and what customers see when they search. I’ll explain what I’d change and how we can keep track of progress.

  • Categories, services and business details
  • Photos and honest customer review processes
  • Profile-to-website contact paths

View Google Maps SEO and profile services

DECIDE WHERE THE WORK BELONGS

Choose the work before choosing a package.

More visitors won’t fix a page that hides what you do or makes contacting you difficult. A redesigned website won’t, by itself, put a new business in front of customers. I look at how people find you, what they see and where the inquiry goes before recommending the work.

What needs attentionStart withWhat we establish first
What needs attentionCustomers search for your service, but struggle to find your business.
Start withLocal SEO and Google Maps
What we establish firstThe services and area you want work from, your current pages and listing, and the searches worth investigating.
What needs attentionPeople reach the site but can’t tell whether you do the work they need.
What we establish firstWhich pages need clearer scope, useful proof or a better contact path, and which existing pages should stay.
What needs attentionYou have an offer or story that needs to reach people who aren’t searching yet.
What we establish firstThe audience, the reason to pay attention, the next step and who will answer the resulting messages.
What needs attentionCustomers need to see the process, product or people before making a decision.
What we establish firstWhat the video needs to explain, where it will appear and which finished versions the project includes.
What needs attentionRepeated manual tasks get in the way of responding or following up.
What we establish firstThe current steps, the tools involved and the exceptions that still need a person’s judgment.

Separate the work from the advertising budget.

Making content, running an ad and improving organic search visibility are different jobs. If a project includes paid promotion, we define the production or management work and the ad spend separately. We also decide what happens after someone clicks or sends a message.

For the paid campaign work, see Facebook ads management in Howell, covering the offer, creative, ad budget and inquiry follow-up.

Our Howell detailing campaign shows what that can look like: $123.52 in ad spend over seven days started 55 messaging conversations. The owner reports 50 bookings at an average sale of $150, or $7,500 in estimated booking value before cancellations, delivery costs and marketing costs. The case study shows the ad report alongside the owner’s booking update.

You don’t have to know which service to buy before contacting me. Tell me what you sell, where you work and what isn’t working now. We’ll agree on what to tackle first and what that work includes.

Contact us

SUPPORTING YOUR MARKETING

Website Design, Content & Automation

Sometimes you need a better way to show what you do. Sometimes you need a website that feels like you, or a task taken off your plate. Here’s where I can help.

FILMING & EDITING

Video Production

Show me what you do. We can turn the people, details and work behind your business into a video customers can connect with.

Explore video production in Howell, Brighton or Pinckney, plus Ann Arbor.

REACH PEOPLE SEARCHING NOW

Google Ads Management

Start with one service you want more suitable inquiries for. We define the search campaign, working area, destination page and inquiry tracking, with your ad spend separate from the management fee.

Explore Google Ads management

CUSTOM SOFTWARE & CLOUD SERVICES

Apps, Chrome extensions & AWS deployment

Cale Media also develops software for work that needs more than a marketing page. Tell us who will use it, the task it should handle and the systems it must connect to. We define the build, testing, ownership and support requirements before quoting.

MOBILE & WEB APPS

Application development

Plan and build iOS, Android and web applications around your users and workflow. The project scope names the screens, accounts, data and integrations involved, along with testing and release responsibilities. App-store approval and ongoing platform costs are separate considerations.

Discuss an app project

BROWSER TOOLS

Chrome extension development

Create a browser tool for a defined task, such as working with information across pages or simplifying a repeated workflow. We agree on supported websites, permissions, data handling and distribution, so the extension does only the work the user expects.

Discuss a Chrome extension

CLOUD INFRASTRUCTURE

AWS cloud hosting & deployment

Plan and configure AWS deployment for an application, including the runtime, storage and database connections the project needs. The scope identifies account ownership, access, cloud usage costs and who handles monitoring, backups and future changes.

Discuss AWS deployment

WHAT WORKING WITH CALE MEDIA LOOKS LIKE

Know What We’re Trying to Rank For. Know What We’re Changing.

SEO should not be a mystery. We start with the services you want to sell, the searches Howell customers use and the businesses already showing above you. We use that research to improve your Google Business Profile, strengthen your service pages, and make it easier for customers to contact you.

01 / TARGET

Start with the searches worth winning

Instead of chasing broad traffic, we’ll choose ready-to-hire searches, match each one to the right page and put the best opportunity first.

02 / WORK

See exactly what is changing

You’ll know whether the work is on your Google Business Profile, website, service content or contact path, and why that change belongs in the plan.

03 / PROGRESS

Keep rankings, clicks and customers separate

We’ll record the starting point, the work completed and the visibility we can measure. A Google interaction is not automatically a phone conversation or a booked job, so we report them separately.

Meet the person behind Cale Media

START WITH YOUR BUSINESS

Contact us

Send me your website and Google listing. Tell me what you want more calls for. I’ll look at what you’ve got and explain where I’d start.

What happens next

  1. I’ll take a look at your website and listing.
  2. We’ll talk through what needs attention.
  3. You’ll know the work and cost before we start.

Not sure what kind of marketing help you need?

Tell us the problem in your own words. These guides explain how Google listing work, website improvements and advertising connect to calls and bookings. For a local service proposal, use the town directory below.

How to Get More Calls from Google

Why Is My Website Not Getting Customers?

How to Get More Car Detailing Customers

Find services in your town

Based in Howell, serving businesses in Howell, Brighton, Pinckney, South Lyon, Dexter, Ann Arbor, Whitmore Lake and Fowlerville. Choose a service guide to review the scope and discuss your project.

Howell, MI

Ann Arbor, MI

Brighton, MI

Pinckney, MI

South Lyon, MI

Dexter, MI

Whitmore Lake, MI

Fowlerville, MI

Cale Media serves Fowlerville businesses from Howell. Discuss local search, a website project or an ongoing marketing plan using the service guides below.

Video and social content in Dexter and South Lyon

Plan the work around what customers need to see, with filming, formats and responsibilities agreed before the project starts.