SEO Audits
in South Lyon, MI
South Lyon, Michigan
A redesign can change more than the appearance of a website. URLs, internal links and page content can move, leaving a business unsure why search traffic changed. Cale Media offers SEO audits for South Lyon businesses preparing for a site change or investigating what happened after one.
Compare what changed with what search can reach
If the old page list or performance records exist, compare them with the current site. Check important redirects, indexing instructions, canonical URLs and links to moved pages. A drop needs investigation; timing alone doesn’t prove the redesign caused it.
Review the content as well as the technical setup. A new page may load correctly while removing the service detail that helped a customer decide. Keep useful information in the comparison rather than treating every shorter page as an improvement.
Separate launch repairs from the next content project
Broken routes and unintended indexing restrictions may need attention before another article or location page. The audit should explain the evidence, affected URLs and the order of fixes, with unresolved questions clearly marked.
For a planned rebuild, use the findings to agree on what must be preserved and how the launch will be checked. For an existing problem, begin with a recorded baseline so later changes can be assessed against something concrete.
Agree on what will be inspected
The quote names the site or pages, available account access and review scope. Findings should include evidence, affected URLs and a recommended order of work. Fixing the issues is a separate agreement; an audit does not promise a particular ranking or a perfect automated score.
Discuss an SEO audit
Send your website, your main concern and any recent site changes. Mention which search or analytics accounts you can make available. We’ll discuss the work and put the agreed scope and price in writing before starting.
Cale Media is based in Howell, Michigan, serving businesses in South Lyon.