WALK. RUN. LAMBO.
Local search, website improvements and managed advertising—connected in one plan, with a private dashboard that shows the work and the results.
Every package includes ad spend. Cale Media manages a portion of your package fee as the advertising budget, alongside the services in your plan.
Explore the dashboard with Cale Media’s real saved Google Maps rankings. No login needed.
WALK
Build a stronger local foundation.
$2,999 / month
+ $750 one-time setup
RUN
Expand your reach with a broader campaign.
$5,999 / month
+ $750 one-time setup
LAMBO
Build the plan around how far you want to grow.
Call for pricing
+ $750 one-time setup
ONE-TIME SETUP
One-on-one until the required systems are in place.
We work with you to arrange the access needed for your Google Business Profile, website and other agreed systems, then establish the reporting foundation for your plan.
Keep ownership of your business accounts. We arrange the access we need without asking you to send passwords through an inquiry form.
YOUR PRIVATE CLIENT DASHBOARD
Save the initial Maps grids and available call and lead measurements before the monthly work begins.
Compare Maps results using matching keywords, locations and grid settings. See improvements, declines and points where you were newly found.
Review completed work, next priorities and before-and-after calls and qualified leads where measurement is available.
Your dashboard identifies the source and dates behind each metric. Missing measurements are labeled, and rankings are reported separately from leads.
Yes. We use part of your package fee for advertising and manage that spend for you. The package includes both services and advertising; the entire monthly fee is not an ad budget. We agree on the allocation and campaign priorities during onboarding.
We choose the priority pages and content work with you based on the business goals and what the site needs. The agreed monthly scope defines the deliverables. Major website rebuilds and additional production are scoped separately.
We first discuss your target markets, locations, capacity and growth goals. Then we prepare a custom scope and quote, including the advertising budget we will manage. Call 517-798-0848.
During setup we agree on the available tracking source and what counts as a qualified lead. Reports show comparable periods where the data allows it. A click on a phone number is not automatically counted as a completed call.
No. Choosing Walk or Run starts an inquiry. We confirm fit, access, scope and payment terms with you before work begins. No payment is collected on this page.
No. We report the measured results and the work completed. Google rankings and customer response also depend on competition, the offer and other factors outside our control.
LET’S FIND YOUR STARTING POINT
Tell us where the business is today, the work you want more of and how much growth you can handle.