SEO Audits in Ann Arbor, MI
Find the next repair that matters
An SEO report is useful when you can act on it. If yours lists dozens of warnings but never tells you which page needs work or what to do first, Cale Media’s Ann Arbor SEO audit starts there. We connect the finding to the affected page, the customer problem and a practical next step.
This is diagnostic work. The first decision might be a technical repair, a clearer service page, a Google Business Profile correction or better measurement. The audit should establish the problem before the business commits to a larger rebuild or ongoing SEO plan.
Based in Howell, Michigan. Serving Ann Arbor businesses.
Follow the path from a search to an inquiry
We start with the service the business wants to be hired for. A useful review then follows the route a potential customer takes: finding the business, choosing a page, understanding the offer and making contact.
- Check the page can be reached and understood. Review important URLs, redirects, indexing controls, main headings and the links between relevant pages. Record the specific issue rather than treating every automated warning as equally urgent.
- Compare the page with the search. Look at the service, location and buying question the page answers. Check whether several pages are competing to do the same job while another useful question has no clear destination.
- Review the local business details. Compare the public profile, website and contact information. For an Ann Arbor service area, establish where the business is actually based and how customers receive the service.
- Try the customer path. Read the page on the devices in scope, follow its links and check the inquiry or booking route. A page that loads successfully can still leave a visitor unable to complete the next step.
- Check what the reporting really measures. Separate branded searches, service searches, organic visits, profile actions and useful inquiries. A report should not treat them as interchangeable outcomes.
A finding should come with evidence and a next step
You should be able to hand the action list to the person doing the work. Each item needs enough detail to find the problem, understand its consequence and know when the repair is finished.
Illustrative audit finding, not a client result
- Page
- The service page linked from a business profile.
- Observation
- The main quote button opens an old URL that displays an error.
- Consequence
- A visitor who has chosen the service loses the direct path to an inquiry.
- Next step
- Correct the destination, then check the button and the form it opens.
- Done when
- The intended page opens, the form is usable and the agreed delivery test succeeds.
That is more useful than a warning count by itself. It also separates the repair from the test that proves the customer path works.
Read low traffic in context
A new page with a small number of impressions needs a different interpretation from an established page that suddenly disappears. We compare the date range, affected pages, query types and any known website changes before assigning a cause.
Google’s guide to investigating search traffic drops distinguishes technical problems from other explanations, including changes in demand. The practical point is to examine the pattern. A single low-volume week cannot prove that a recent edit helped or hurt.
For Maps, keep the searcher’s location in view as well. Our Ann Arbor Google Maps SEO page explains why a result near the business can differ from a result across town.
Define the scope before the audit starts
Agree on the site, important service pages, Business Profile and available reporting. Name any booking system or external checkout involved. Then specify the deliverable, who will implement the findings and whether implementation is included in the quote.
For the first conversation, your public website, profile link and a description of the problem are enough. If account access is needed for the agreed work, arrange the appropriate access separately. Keep a record of the starting measurements so later comparisons have a consistent baseline.
The outcome is an ordered set of findings and proposed actions. Some work may belong with your current developer. Some may fit our Ann Arbor website design services or ongoing SEO work. Make that decision after the review has established what needs attention.
Tell us what needs to work better
Send your website, the service you want more inquiries for and what is getting in the way. We will discuss the scope, cost and next step before work begins.