Cale Media SEO Case Study: #1 Google Results

OUR OWN SITE / CASE STUDY IN PROGRESS

Our dated Google ranking record

Our September 26 Google check recorded first-place results for ten service searches from Howell. The record below separates website results from local business listings, then shows the Search Console data and earlier baseline.

LIVE GOOGLE SEARCH CHECK / SEPTEMBER 26, 2026

First-place Google results for ten service searches

With Google showing “These results are not personalized” and Howell as the search location, Cale Media was the first organic website result for two searches and the first nonsponsored business in local results for eight more. These are the exact queries observed in this check.

2 webSearches with Cale Media first in organic website results

8 localSearches with Cale Media first among local business listings

First organic website result

• “local seo howell mi” Homepage
• “google maps seo howell mi” Google Maps SEO service page

First local business listing

• “seo company howell mi”
• “marketing agency howell mi”
• “digital marketing howell mi”
• “small business marketing howell mi”
• “social media marketing howell mi”
• “website design howell mi”
• “local seo company michigan”
• “local seo services michigan”

Checked September 26, 2026, on Google Search with Howell, Michigan as the location reported from the browser’s IP address and personalization turned off. “First organic” refers to the website result list; “first local” refers to the Business Profile list, after excluding sponsored listings. Ads, AI summaries and Google features can appear above those lists. This is a dated Howell observation, not a claim that the site or profile holds first place everywhere or at every time.

See the Search Console query report

SEPTEMBER 26 / GOOGLE SEARCH CONSOLE

First-position appearances for service searches

Cale Media appeared at an average reported position of 1.0 for four nonbranded searches about services we sell. The query rows below record 52 impressions in total. This is a measured first-position result for those appearances, not a promise that every person sees the same result today.

1.0Average position on each query below

52Recorded impressions across those four query rows

Exact nonbranded queries in the September 26 export

Google search	Impressions	Average position	Clicks
social media marketing agency	21	1.0	0
marketing company	15	1.0	0
seo agency near me	11	1.0	0
michigan local seo services	5	1.0	0

“local seo” also recorded 31 impressions at an average position of 1.32. The strongest current position data is here in the export, alongside the work still needed to turn visibility into qualified inquiries.

Source: Cale Media Google Search Console, Web Search, all countries and devices, “Last 3 months” export dated September 26, 2026; active daily rows run September 11 to 24. These are site-level query averages for the topmost Cale Media result and had zero clicks in the listed rows. This export does not identify the page shown for each query or measure Google Maps rankings. How Google defines average position.

See the September 11 baseline and September 14 update

0Google Search clicks

6Google Search impressions

Not yet measuredQualified inquiries from organic search

Baseline retrieved September 13, 2026, from Google Search Console for August 15 through September 11, 2026. Web Search, all countries and devices, no query or page filters. The report returned three daily rows, with all six impressions on September 11. Dates use Search Console’s Pacific time basis. Zero search clicks does not mean zero visits from social media, direct links or other sources.

September 14 update: our first service searches

The next question was whether our pages would appear for services a business owner could hire us for. A newer 24-hour Google Search Console export includes Howell SEO, Ann Arbor SEO and searches about businesses missing from Google.

41Google Search impressions

0Google Search clicks

15Pages receiving impressions

“seo company howell mi” recorded one impression at a reported position of 5. “seo howell mi” recorded two impressions at an average position of 12. These are useful early observations, but one appearance at position five is not an established ranking. We need to see whether relevant searches keep producing impressions, then clicks and inquiries.

The Ann Arbor SEO page recorded 17 page impressions, and our guide to a business not showing up on Google recorded 15. That gives us a reason to improve those existing pages alongside the Howell service page. Qualified inquiries from organic search remain unmeasured.

Source: Google Search Console Web Search export downloaded September 14, 2026, with “Last 24 hours” selected. Hourly rows run from September 13 at 2 p.m. through September 14 at 1 p.m., Eastern time (UTC-04:00). This window differs from the original baseline above, so it is not an equal-period growth comparison. Google’s 24-hour report includes preliminary data; these figures may be revised.

What we’re trying to grow

The priority is relevant searches from business owners looking to hire: “SEO company Howell MI,” “local SEO services Howell MI” and “Google Maps SEO Howell MI.” Those are targets, not positions we’re claiming. We’ll connect search exposure to the pages people visit, then to the inquiries and jobs we can actually attribute.

The work behind the first snapshot

The homepage now leads with Howell SEO, Google Maps and the services a business can hire us for. Dedicated service pages explain the scope, the decisions involved and how to get in touch. We’ve made the address and phone consistent across the published pages and posts, connected relevant services with internal links and kept the same photographic studio design across the updated pages.

We also corrected the contact handoff so a visitor arriving from a city-specific service page can keep that service and town in the inquiry subject. That’s a completed website change. It isn’t evidence of more leads by itself.

How we’ll judge progress

We’ll compare equal reporting periods using settled Search Console data, keep branded searches separate from service searches where query data is available, and show the pages receiving clicks. Any ranking claim needs the actual query, reporting period and available location and device context. Google Maps visibility needs its own measurement.

Inquiries need a separate record: where the person came from, what work they wanted, whether it was a fit and whether it became a paid job. Until that attribution is in place, the inquiry count stays unmeasured. We’ll record the changes alongside the results so you can follow the work, including periods when progress is slow.