About Cale Media
in Howell, MI
I’m Cale Allen, founder of Cale Media in Howell, Michigan. I help local businesses connect their websites, search presence, and marketing to the customers they want to reach.
When a pipe bursts, you open Google, not the local Facebook group to scroll through advertisements. You need a plumber now. If your competitors show up and you’re buried, they’re getting opportunities you’re missing.
I spent 20 years in Lake Tahoe, California, helping local businesses rank on Google, from car dealerships to local pizza places. I developed the online systems and ran online sales at CardinaleWay Toyota. My Cale Media social accounts have earned over 200 million views, and I run the I Love Lake Tahoe Facebook group with more than 250,000 members, along with its website.
My work brings together local SEO and Google Maps visibility, website design, and social media marketing. The starting point is what your business needs.
Now I’m back home in Howell. Let’s talk about what you do and what you want more calls for. Google rankings, videos, social advertising, yard signs around town: we’ll figure out what makes sense for your business and put together a plan.
CREDENTIALS & CONTINUED LEARNING
Marketing skills.
Verified.
Explore Cale Media’s HubSpot Academy certifications and Cale Allen’s credentials in analytics and cybersecurity. Every listing links to its credential record.

AI SEARCH & CONTENT
AEO Fundamentals
Training in answer engine optimization, structuring content for AI citation, and measuring search visibility.
Search, content & AI
Marketing & measurement
- Digital Advertising — verify certificate
- Digital Marketing — verify certificate
- Email Marketing — verify certificate
- Email Marketing Software — verify certificate
- HubSpot Marketing Hub Software — verify certificate
- HubSpot Reporting — verify certificate
- Social Media Marketing — verify certificate
- Social Media Marketing Certification II — verify certificate
Sales & revenue
HubSpot & integrations
HubSpot Academy certificates shown here were issued to Cale Media on November 4, 2026. Open a credential to check its current validity and details.
Analytics & cybersecurity credentials
Cybersecurity and Privacy
Issued August 2025
View credential ↗Marketing Analytics with Meta
Issued August 2025
View credential ↗Python Data Analytics
Issued August 2025
View credential ↗Google Cybersecurity
View credential ↗Meta Marketing Analytics
View credential ↗Google Data Analytics Specialization
Issued August 2025
View credential ↗View Cale Allen’s licenses and certifications on LinkedIn.
Have a website, local search, or marketing project in mind? Tell us what your business needs.
Let’s talk about your business ↗