SEO Audits
in Howell, MI
Howell, Michigan
Before paying for another round of SEO work, find out what is holding the current site back. Cale Media offers SEO audits for Howell businesses that need a practical order of work, with findings tied to specific pages and the customers those pages are supposed to help.
Ask for decisions, not just a score
An audit should separate an indexing problem from a weak service explanation or a contact route that is hard to use. Those issues require different work. A long list of warnings isn’t useful unless it shows the affected page, the evidence and why the fix matters.
We review the agreed pages, available search data and the relationship between the website and business profile. Access affects what can be verified, so the scope identifies what we can inspect and what remains a question.
Use the findings to set the first scope
Group recommendations by urgency and dependency. If a useful page can’t be indexed, resolve that before commissioning more versions of it. If people reach a service page but can’t understand the offer, rewriting it may be more useful than another broad article.
Ask which fixes your current provider can make and which need separate implementation. Cale Media can quote agreed follow-up work, but the audit and the work to carry out every recommendation are separate scopes.
Agree on what will be inspected
The quote names the site or pages, available account access and review scope. Findings should include evidence, affected URLs and a recommended order of work. Fixing the issues is a separate agreement; an audit does not promise a particular ranking or a perfect automated score.
Discuss an SEO audit
Send your website, your main concern and any recent site changes. Mention which search or analytics accounts you can make available. We’ll discuss the work and put the agreed scope and price in writing before starting.
Cale Media is based in Howell, Michigan, working with local businesses.